Bringing the Structure of Marketing Automation to Your Creative Vision
We engineer, optimize, and scale automated marketing programs so you can give form to your creative ideas on a solid foundation of marketing strategy and technology.
Which Conversion Funnel is Right for You?
Whether your sales process hinges on delivering demos, issuing sales quotes, or setting appointments, we'll drive qualified leads and profitable results.
Convert Leads Like Clockwork
Perpetual LeadFlow™ is our signature consulting & coaching service that fuses lead generation, marketing automation, and lean methodology into a powerful machine for turning raw traffic into new customers—consistently and repeatably. Here's how the process works:
Feeling stuck? After meeting with you to understand where you are today, where you want to be, and how you’re trying to get there, we’ll help pinpoint the problem and point you in the right direction. You’ll get helpful takeaways you can execute on immediately.
We'll devise your Lead Funnel Blueprint: a clear and actionable plan that will show you how to easily double your inbound lead flow over the next year. Your Lead Funnel Blueprint will build out your marketing strategy from attraction to conversion.
Once we’ve mapped out your strategy, we’ll work with you to implement and continuously improve your lead funnel. From building your marketing stack to ongoing conversion optimization, your tools and processes will work in sync for better efficiency and bigger wins.
The Expertise to Engineer Your Marketing Machine
Marketing automation software is a sophisticated piece of machinery. You need an expert to get all the gears turning together. From content to conversion, we'll help you build a well-oiled marketing machine that drives leads, sales, and growth.
John Somerton, Principal Marketing Engineer
As the founder of John Somerton & Associates, John's a trusted marketing advisor who’s led marketing projects for advanced technology firms like Qooco, Camouflage Software, zedIT Solutions, Irdeto and more. His passion for innovation and engineering‐meets‐marketing mindset has helped his clients generate unique market insights and data-driven breakthroughs. John holds a degree in Electrical Engineering (Computer Software) from Memorial University of Newfoundland.
John is an expert in SharpSpring and Pardot, and has experience in a wide variety of leading-edge marketing technologies.
What Others Are Saying…
Qooco (Mobile EdTech for Hospitality)
“John Somerton has been the perfect partner to manage my Pardot needs. As Head of Marketing for a small, early stage start-up, I have needed to lean-on external experts to manage my marketing programs including email marketing strategy and execution. John is extremely knowledgable and experienced with email marketing and it has been a pleasure having him as an extension of my team. With John, I know that the job will get done with excellence!”Wynee Sade
Chief Marketing Officer
Camouflage (Data Privacy & Security Software)
“John was the driving force and leader in developing a professional marketing department within Camouflage. Upon his arrival John immediately assessed the existing situation, developed a strategy to address limitations, convinced the rest of the management team of the need, and then commenced to methodically put all the pieces in place.”Kevin Duggan
President & CEO